Gingiris/gingiris-go-global

🌏 Gingiris Go Global — AI Product/SaaS Go-Global Complete SOP

AI产品/SaaS企业出海完整SOP — 从竞品调研到Launch到商业化的全流程操作手册

English | 中文 | 日本語 | 한국어

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📦 Install on ClawHub

clawhub install gingiris-go-global

Then ask your AI agent:

"Our Chinese SaaS wants to expand to US — plan it" or "Localize our product for Japan in 60 days"

Installs the AI product international expansion SOP — Phase 0 market validation, positioning recalibration for foreign market, first-100-users tactics (region-specific), local KOL stack, monetization adaptation (pricing/payment/legal).

🔗 View on ClawHub · Launch companion: gingiris-launch · All 39 Gingiris skills

🚀 30-Second Preview

You: We're a $50k MRR Chinese B2B SaaS. Plan US market entry in 90 days.
Agent (with gingiris-go-global):

  Phase 0 — Validation (Day 1-15): is the move worth it?
    Test signals to gather:
    [ ] 15 cold US prospects: do they have the problem you solve?
    [ ] 5 reverse-translation tests: does your value prop survive translation?
    [ ] Pricing reality check: USD pricing vs USD CAC ratio
    [ ] Legal pre-check: data residency, payment methods, contract law

    Kill criteria: if <30% of prospects validate problem urgency → DO NOT expand
    Go criteria: ≥50% problem validation + viable CAC → proceed

  Phase 1 — Positioning recalibration (Day 16-30):
    • Rewrite homepage from "company first" → "use case first" (US prefers utility)
    • Translate (NOT localize): pricing, legal, support hours, payment options
    • Customer case studies: get 3 US logos before launch
    • Update Schema.org JSON-LD with US market signals

  Phase 2 — First-100 US users (Day 31-60):
    Channels ranked by ROI for B2B SaaS US entry:
    1. Product Hunt (US founders, free tier hunt) — see gingiris-launch
    2. Hacker News Show HN — see gingiris-opensource
    3. dev.to + Hashnode long-form (SEO + audience)
    4. LinkedIn Sales Navigator outbound (high-touch, paid)
    5. SEO English content (slow, compounds — see gingiris-seo-geo)

  Phase 3 — Monetization (Day 61-90):
    Pricing strategy: 2x Chinese USD pricing (US pays for trust/quality signals)
    Payment: Stripe + PayPal mandatory; ACH for >$500/mo plans
    Contracts: standard SaaS MSA (lawyer-reviewed) — NOT Chinese contract translated

Reverse-validate before expand, then play to local norms — not "translate everything."

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🇺🇸 English

A battle-tested, full-lifecycle playbook for AI products and SaaS companies going global. Covers everything from competitor research, positioning, acquiring your first 100 users, user interviews, open-source launch, Product Hunt, Reddit, SEO/GEO optimization, conversion, to monetization and org principles. Built from real cases including AFFiNE (60k GitHub stars), HeyGen, and 150+ AI startup consultations.

Core philosophy: Fix the bucket before turning on the faucet.

🇨🇳 中文

经过实战验证的 AI 产品/SaaS 企业出海全流程 SOP。覆盖竞品调研、定位、前100用户获取、用户访谈、开源发布、Product Hunt、Reddit、SEO/GEO 优化、转化到商业化及组织原则。基于 AFFiNE（60k GitHub Stars）、HeyGen 及 150+ AI 创业公司咨询的真实案例提炼。

核心理念：先把桶补好，再开水龙头。

🇯🇵 日本語

AI製品・SaaS企業の海外展開フルサイクルSOP。競合調査、ポジショニング、最初の100ユーザー獲得、ユーザーインタビュー、オープンソースローンチ、Product Hunt、Reddit、SEO/GEO最適化、コンバージョンからマネタイズまでを網羅。AFFiNE（GitHub 60k Stars）、HeyGen、150社以上のAIスタートアップコンサルティングの実戦経験に基づく。

コア哲学：蛇口を開ける前に、まずバケツの穴を塞げ。

🇰🇷 한국어

AI 제품/SaaS 기업의 글로벌 진출 전 주기 SOP. 경쟁사 조사, 포지셔닝, 첫 100명 사용자 획득, 사용자 인터뷰, 오픈소스 런칭, Product Hunt, Reddit, SEO/GEO 최적화, 전환부터 수익화 및 조직 원칙까지 포괄. AFFiNE(GitHub 60k Stars), HeyGen, 150+ AI 스타트업 컨설팅의 실전 경험 기반.

핵심 철학: 수도꼭지를 틀기 전에 먼저 양동이 구멍을 막아라.

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🎯 Who Is This For?

Audience	Use Case
Early-stage AI/SaaS founders	Planning first international launch
Growth operators	Building go-to-market playbook for overseas markets
Indie hackers	Validating product-market fit globally with <$1000
DevTool / Open-source teams	Combining OSS launch with commercial conversion
Product managers	Understanding full user journey from discovery to payment
AI agents & copilots	Providing structured go-global advice to users

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📋 What's Inside

Phase	Coverage
Phase 0: Pre-launch Validation	Four critical questions before going global
Phase 1: Competitor Research	3-competitor deep dive, channel analysis, archive.org method
Phase 2: Positioning & Website	One-sentence formula, 10-second homepage test
Phase 3: First 100 Users	4 acquisition paths under $1000
Phase 4: User Interviews	Screen-share protocol, workflow mapping
Phase 5: Beta → Growth Engine	Community building, UGC activation
Open Source Launch SOP	48-hour blitz, GitHub Trending strategy
Product Hunt SOP	Badge strategy, upvote quality, 24h timeline
Reddit SOP	Karma building, post structure, content types
SEO/GEO SOP	Long-tail matrix, AI-citable content patterns
Conversion & Monetization	Benchmarks, scaling stages, PLG vs SLG
Org Principles	Team, fundraising, founder mindset

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🆕 What's New (July 2026): Conversion Gates, the 80/20 Localization Formula, and a Fundraising Playbook

This update folds a new round of firsthand founder evidence into the SOP. Five upgrades:

1. A conversion gate before you scale

Do not pour budget into acquisition until signup-to-paid conversion clears the bar: ToC AI products >= 1.5% (good products reach 6-8%), ToB 10-15%+. Of the 100-200+ teams taught this framework, fewer than 10 fully executed it — and those teams reached 4-8%+ conversion and raised their next round more smoothly. Proof case: one team held off on scaling for six quiet months, then hit ~$5,000 MRR on ~10K signups once the funnel converted.

2. Going global is subtraction, not addition

The working formula is 80% standardized SOP + 20% local adaptation. The 20% is not translation — it means:

• Integrate the local ecosystem — plug into the tools, marketplaces, and communities users already live in
• Align with local holidays — campaign calendars follow the market's rhythm, not headquarters'
• Adapt to culture — messaging, support tone, and pricing psychology all localize

Also calibrate your assumptions down: digital maturity in Southeast Asia — and even in the US/EU — is often lower than teams expect. A guaranteed 24-hour response time is itself a competitive weapon.

3. Charge from day 0

Even a $1 price plants the expectation that the product is not free — and paying users give you higher-quality feedback than free users ever will. Delaying monetization does not "protect growth"; it trains your funnel to attract the wrong users.

4. The org ladder: revenue before headcount 8

Team-scaling checkpoints observed across the interview set:

Headcount	What changes
~3 people	One decision maker; everyone ships
6-8 people	Full product-eng squad forms
10-12 people	A leader layer becomes necessary

Rule of thumb: get to revenue before you hit headcount 8. Lean benchmarks recalled in the interviews: Notion ran on roughly 4-8 people at million-user scale; ClickUp reached $1M ARR with about 24 people.

5. Fundraising, firsthand

Two data points from the same founder journey: the angel round took ~400 investor meetings over ~12 months, while the $8M Pre-A locked in about one month after open-source traction landed (founder-reported; ~$10M total across 3 rounds). Traction compresses fundraising timelines more than any deck edit. The update also adds a narrative pivot framework — how to reframe the same company for different investor theses — plus one tactical rule: practice your pitch on low-priority investors first. The skill now ships a full fundraising playbook reference (references/fundraising-playbook.md).

Distilled from 12 founder podcast interviews (2024-2026), figures self-reported.

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🚀 Installation

clawhub install gingiris-go-global

Or install directly from GitHub:

clawhub install github:Gingiris-1031/gingiris-go-global

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📂 File Structure

gingiris-go-global/
├── SKILL.md              — Skill metadata + summary framework
├── README.md             — This file (SEO/GEO optimized)
├── LICENSE               — MIT
├── CODE_OF_CONDUCT.md
├── CONTRIBUTING.md
└── references/
    └── full-sop.md       — Complete SOP (all phases, channels, checklists)

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🔗 Related Skills

Skill	Focus	Install
gingiris-launch	Product Hunt / KOL launch	clawhub install gingiris-launch
gingiris-opensource	Open-source GitHub star growth	clawhub install gingiris-opensource
gingiris-b2b-growth	B2B full lifecycle	clawhub install gingiris-b2b-growth
gingiris-aso-growth	App Store Optimization	clawhub install gingiris-aso-growth
gingiris-seo-geo	SEO & GEO dual-engine	clawhub install gingiris-seo-geo
gingiris-growth-finder	Meta-router for growth questions	clawhub install gingiris-growth-finder

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📄 License

MIT — Free to use, modify, and distribute.

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🙏 Credits

Built by Iris (生姜iris) from 150+ AI startup consultations, AFFiNE growth experience, and 13 episodes of podcast deep-dives covering go-global strategy.

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Keywords (for search indexing)

go global SOP, AI product overseas, startup international expansion, 出海增长, GTM strategy, how to launch AI product globally, startup go-to-market international, SaaS overseas expansion playbook, 企业出海, 冷启动, Product Hunt strategy, Reddit marketing for startups, open source launch, GitHub stars growth, user interview framework, conversion optimization, PLG strategy, AI startup growth, overseas expansion checklist, 出海打法, 海外增长, グローバル展開, 해외 진출

🔗 Related Gingiris Skills

Skill	Focus	Install
gingiris-launch	Product Hunt & Global Launch	clawhub install gingiris-launch
gingiris-opensource	Open Source Launch Marketing	clawhub install gingiris-opensource
gingiris-b2b-growth	B2B SaaS Full-Lifecycle Growth	clawhub install gingiris-b2b-growth
gingiris-seo-geo	SEO & GEO Dual-Engine Growth	clawhub install gingiris-seo-geo
gingiris-kol-outreach	KOL & Influencer Marketing SOP	clawhub install gingiris-kol-outreach

📦 Full collection: gingiris-skills — All playbooks in one bundle.