- TIB-VA at SemEval-2022 Task 5: A Multimodal Architecture for the Detection and Classification of Misogynous Memes The detection of offensive, hateful content on social media is a challenging problem that affects many online users on a daily basis. Hateful content is often used to target a group of people based on ethnicity, gender, religion and other factors. The hate or contempt toward women has been increasing on social platforms. Misogynous content detection is especially challenging when textual and visual modalities are combined to form a single context, e.g., an overlay text embedded on top of an image, also known as meme. In this paper, we present a multimodal architecture that combines textual and visual features in order to detect misogynous meme content. The proposed architecture is evaluated in the SemEval-2022 Task 5: MAMI - Multimedia Automatic Misogyny Identification challenge under the team name TIB-VA. Our solution obtained the best result in the Task-B where the challenge is to classify whether a given document is misogynous and further identify the main sub-classes of shaming, stereotype, objectification, and violence. 3 authors · Apr 13, 2022
- UPB at SemEval-2022 Task 5: Enhancing UNITER with Image Sentiment and Graph Convolutional Networks for Multimedia Automatic Misogyny Identification In recent times, the detection of hate-speech, offensive, or abusive language in online media has become an important topic in NLP research due to the exponential growth of social media and the propagation of such messages, as well as their impact. Misogyny detection, even though it plays an important part in hate-speech detection, has not received the same attention. In this paper, we describe our classification systems submitted to the SemEval-2022 Task 5: MAMI - Multimedia Automatic Misogyny Identification. The shared task aimed to identify misogynous content in a multi-modal setting by analysing meme images together with their textual captions. To this end, we propose two models based on the pre-trained UNITER model, one enhanced with an image sentiment classifier, whereas the second leverages a Vocabulary Graph Convolutional Network (VGCN). Additionally, we explore an ensemble using the aforementioned models. Our best model reaches an F1-score of 71.4% in Sub-task A and 67.3% for Sub-task B positioning our team in the upper third of the leaderboard. We release the code and experiments for our models on GitHub 3 authors · May 29, 2022
- Mapping Memes to Words for Multimodal Hateful Meme Classification Multimodal image-text memes are prevalent on the internet, serving as a unique form of communication that combines visual and textual elements to convey humor, ideas, or emotions. However, some memes take a malicious turn, promoting hateful content and perpetuating discrimination. Detecting hateful memes within this multimodal context is a challenging task that requires understanding the intertwined meaning of text and images. In this work, we address this issue by proposing a novel approach named ISSUES for multimodal hateful meme classification. ISSUES leverages a pre-trained CLIP vision-language model and the textual inversion technique to effectively capture the multimodal semantic content of the memes. The experiments show that our method achieves state-of-the-art results on the Hateful Memes Challenge and HarMeme datasets. The code and the pre-trained models are publicly available at https://github.com/miccunifi/ISSUES. 5 authors · Oct 12, 2023
1 GOAT-Bench: Safety Insights to Large Multimodal Models through Meme-Based Social Abuse The exponential growth of social media has profoundly transformed how information is created, disseminated, and absorbed, exceeding any precedent in the digital age. Regrettably, this explosion has also spawned a significant increase in the online abuse of memes. Evaluating the negative impact of memes is notably challenging, owing to their often subtle and implicit meanings, which are not directly conveyed through the overt text and imagery. In light of this, large multimodal models (LMMs) have emerged as a focal point of interest due to their remarkable capabilities in handling diverse multimodal tasks. In response to this development, our paper aims to thoroughly examine the capacity of various LMMs (e.g. GPT-4V) to discern and respond to the nuanced aspects of social abuse manifested in memes. We introduce the comprehensive meme benchmark, GOAT-Bench, comprising over 6K varied memes encapsulating themes such as implicit hate speech, sexism, and cyberbullying, etc. Utilizing GOAT-Bench, we delve into the ability of LMMs to accurately assess hatefulness, misogyny, offensiveness, sarcasm, and harmful content. Our extensive experiments across a range of LMMs reveal that current models still exhibit a deficiency in safety awareness, showing insensitivity to various forms of implicit abuse. We posit that this shortfall represents a critical impediment to the realization of safe artificial intelligence. The GOAT-Bench and accompanying resources are publicly accessible at https://goatlmm.github.io/, contributing to ongoing research in this vital field. 5 authors · Jan 2, 2024
- Detecting and Mitigating Hateful Content in Multimodal Memes with Vision-Language Models The rapid evolution of social media has provided enhanced communication channels for individuals to create online content, enabling them to express their thoughts and opinions. Multimodal memes, often utilized for playful or humorous expressions with visual and textual elements, are sometimes misused to disseminate hate speech against individuals or groups. While the detection of hateful memes is well-researched, developing effective methods to transform hateful content in memes remains a significant challenge. Leveraging the powerful generation and reasoning capabilities of Vision-Language Models (VLMs), we address the tasks of detecting and mitigating hateful content. This paper presents two key contributions: first, a definition-guided prompting technique for detecting hateful memes, and second, a unified framework for mitigating hateful content in memes, named UnHateMeme, which works by replacing hateful textual and/or visual components. With our definition-guided prompts, VLMs achieve impressive performance on hateful memes detection task. Furthermore, our UnHateMeme framework, integrated with VLMs, demonstrates a strong capability to convert hateful memes into non-hateful forms that meet human-level criteria for hate speech and maintain multimodal coherence between image and text. Through empirical experiments, we show the effectiveness of state-of-the-art pretrained VLMs such as LLaVA, Gemini and GPT-4o on the proposed tasks, providing a comprehensive analysis of their respective strengths and limitations for these tasks. This paper aims to shed light on important applications of VLMs for ensuring safe and respectful online environments. 2 authors · Apr 30, 2025
- MemeCraft: Contextual and Stance-Driven Multimodal Meme Generation Online memes have emerged as powerful digital cultural artifacts in the age of social media, offering not only humor but also platforms for political discourse, social critique, and information dissemination. Their extensive reach and influence in shaping online communities' sentiments make them invaluable tools for campaigning and promoting ideologies. Despite the development of several meme-generation tools, there remains a gap in their systematic evaluation and their ability to effectively communicate ideologies. Addressing this, we introduce MemeCraft, an innovative meme generator that leverages large language models (LLMs) and visual language models (VLMs) to produce memes advocating specific social movements. MemeCraft presents an end-to-end pipeline, transforming user prompts into compelling multimodal memes without manual intervention. Conscious of the misuse potential in creating divisive content, an intrinsic safety mechanism is embedded to curb hateful meme production. 2 authors · Feb 24, 2024
- Propaganda to Hate: A Multimodal Analysis of Arabic Memes with Multi-Agent LLMs In the past decade, social media platforms have been used for information dissemination and consumption. While a major portion of the content is posted to promote citizen journalism and public awareness, some content is posted to mislead users. Among different content types such as text, images, and videos, memes (text overlaid on images) are particularly prevalent and can serve as powerful vehicles for propaganda, hate, and humor. In the current literature, there have been efforts to individually detect such content in memes. However, the study of their intersection is very limited. In this study, we explore the intersection between propaganda and hate in memes using a multi-agent LLM-based approach. We extend the propagandistic meme dataset with coarse and fine-grained hate labels. Our finding suggests that there is an association between propaganda and hate in memes. We provide detailed experimental results that can serve as a baseline for future studies. We will make the experimental resources publicly available to the community (https://github.com/firojalam/propaganda-and-hateful-memes). 5 authors · Sep 11, 2024
- Deciphering Hate: Identifying Hateful Memes and Their Targets Internet memes have become a powerful means for individuals to express emotions, thoughts, and perspectives on social media. While often considered as a source of humor and entertainment, memes can also disseminate hateful content targeting individuals or communities. Most existing research focuses on the negative aspects of memes in high-resource languages, overlooking the distinctive challenges associated with low-resource languages like Bengali (also known as Bangla). Furthermore, while previous work on Bengali memes has focused on detecting hateful memes, there has been no work on detecting their targeted entities. To bridge this gap and facilitate research in this arena, we introduce a novel multimodal dataset for Bengali, BHM (Bengali Hateful Memes). The dataset consists of 7,148 memes with Bengali as well as code-mixed captions, tailored for two tasks: (i) detecting hateful memes, and (ii) detecting the social entities they target (i.e., Individual, Organization, Community, and Society). To solve these tasks, we propose DORA (Dual cO attention fRAmework), a multimodal deep neural network that systematically extracts the significant modality features from the memes and jointly evaluates them with the modality-specific features to understand the context better. Our experiments show that DORA is generalizable on other low-resource hateful meme datasets and outperforms several state-of-the-art rivaling baselines. 4 authors · Mar 16, 2024
- MemeTector: Enforcing deep focus for meme detection Image memes and specifically their widely-known variation image macros, is a special new media type that combines text with images and is used in social media to playfully or subtly express humour, irony, sarcasm and even hate. It is important to accurately retrieve image memes from social media to better capture the cultural and social aspects of online phenomena and detect potential issues (hate-speech, disinformation). Essentially, the background image of an image macro is a regular image easily recognized as such by humans but cumbersome for the machine to do so due to feature map similarity with the complete image macro. Hence, accumulating suitable feature maps in such cases can lead to deep understanding of the notion of image memes. To this end, we propose a methodology, called Visual Part Utilization, that utilizes the visual part of image memes as instances of the regular image class and the initial image memes as instances of the image meme class to force the model to concentrate on the critical parts that characterize an image meme. Additionally, we employ a trainable attention mechanism on top of a standard ViT architecture to enhance the model's ability to focus on these critical parts and make the predictions interpretable. Several training and test scenarios involving web-scraped regular images of controlled text presence are considered for evaluating the model in terms of robustness and accuracy. The findings indicate that light visual part utilization combined with sufficient text presence during training provides the best and most robust model, surpassing state of the art. Source code and dataset are available at https://github.com/mever-team/memetector. 3 authors · May 26, 2022
- Unsafe Diffusion: On the Generation of Unsafe Images and Hateful Memes From Text-To-Image Models State-of-the-art Text-to-Image models like Stable Diffusion and DALLEcdot2 are revolutionizing how people generate visual content. At the same time, society has serious concerns about how adversaries can exploit such models to generate unsafe images. In this work, we focus on demystifying the generation of unsafe images and hateful memes from Text-to-Image models. We first construct a typology of unsafe images consisting of five categories (sexually explicit, violent, disturbing, hateful, and political). Then, we assess the proportion of unsafe images generated by four advanced Text-to-Image models using four prompt datasets. We find that these models can generate a substantial percentage of unsafe images; across four models and four prompt datasets, 14.56% of all generated images are unsafe. When comparing the four models, we find different risk levels, with Stable Diffusion being the most prone to generating unsafe content (18.92% of all generated images are unsafe). Given Stable Diffusion's tendency to generate more unsafe content, we evaluate its potential to generate hateful meme variants if exploited by an adversary to attack a specific individual or community. We employ three image editing methods, DreamBooth, Textual Inversion, and SDEdit, which are supported by Stable Diffusion. Our evaluation result shows that 24% of the generated images using DreamBooth are hateful meme variants that present the features of the original hateful meme and the target individual/community; these generated images are comparable to hateful meme variants collected from the real world. Overall, our results demonstrate that the danger of large-scale generation of unsafe images is imminent. We discuss several mitigating measures, such as curating training data, regulating prompts, and implementing safety filters, and encourage better safeguard tools to be developed to prevent unsafe generation. 6 authors · May 23, 2023
- Measuring Misogyny in Natural Language Generation: Preliminary Results from a Case Study on two Reddit Communities Generic `toxicity' classifiers continue to be used for evaluating the potential for harm in natural language generation, despite mounting evidence of their shortcomings. We consider the challenge of measuring misogyny in natural language generation, and argue that generic `toxicity' classifiers are inadequate for this task. We use data from two well-characterised `Incel' communities on Reddit that differ primarily in their degrees of misogyny to construct a pair of training corpora which we use to fine-tune two language models. We show that an open source `toxicity' classifier is unable to distinguish meaningfully between generations from these models. We contrast this with a misogyny-specific lexicon recently proposed by feminist subject-matter experts, demonstrating that, despite the limitations of simple lexicon-based approaches, this shows promise as a benchmark to evaluate language models for misogyny, and that it is sensitive enough to reveal the known differences in these Reddit communities. Our preliminary findings highlight the limitations of a generic approach to evaluating harms, and further emphasise the need for careful benchmark design and selection in natural language evaluation. 6 authors · Dec 6, 2023
1 MemeSense: An Adaptive In-Context Framework for Social Commonsense Driven Meme Moderation Memes present unique moderation challenges due to their subtle, multimodal interplay of images, text, and social context. Standard systems relying predominantly on explicit textual cues often overlook harmful content camouflaged by irony, symbolism, or cultural references. To address this gap, we introduce MemeSense, an adaptive in-context learning framework that fuses social commonsense reasoning with visually and semantically related reference examples. By encoding crucial task information into a learnable cognitive shift vector, MemeSense effectively balances lexical, visual, and ethical considerations, enabling precise yet context-aware meme intervention. Extensive evaluations on a curated set of implicitly harmful memes demonstrate that MemeSense substantially outperforms strong baselines, paving the way for safer online communities. Code and data available at: https://github.com/sayantan11995/MemeSense 7 authors · Feb 16, 2025
- BanglaAbuseMeme: A Dataset for Bengali Abusive Meme Classification The dramatic increase in the use of social media platforms for information sharing has also fueled a steep growth in online abuse. A simple yet effective way of abusing individuals or communities is by creating memes, which often integrate an image with a short piece of text layered on top of it. Such harmful elements are in rampant use and are a threat to online safety. Hence it is necessary to develop efficient models to detect and flag abusive memes. The problem becomes more challenging in a low-resource setting (e.g., Bengali memes, i.e., images with Bengali text embedded on it) because of the absence of benchmark datasets on which AI models could be trained. In this paper we bridge this gap by building a Bengali meme dataset. To setup an effective benchmark we implement several baseline models for classifying abusive memes using this dataset. We observe that multimodal models that use both textual and visual information outperform unimodal models. Our best-performing model achieves a macro F1 score of 70.51. Finally, we perform a qualitative error analysis of the misclassified memes of the best-performing text-based, image-based and multimodal models. 2 authors · Oct 18, 2023
- CAMU: Context Augmentation for Meme Understanding Social media memes are a challenging domain for hate detection because they intertwine visual and textual cues into culturally nuanced messages. We introduce a novel framework, CAMU, which leverages large vision-language models to generate more descriptive captions, a caption-scoring neural network to emphasise hate-relevant content, and parameter-efficient fine-tuning of CLIP's text encoder for an improved multimodal understanding of memes. Experiments on publicly available hateful meme datasets show that simple projection layer fine-tuning yields modest gains, whereas selectively tuning deeper text encoder layers significantly boosts performance on all evaluation metrics. Moreover, our approach attains high accuracy (0.807) and F1-score (0.806) on the Hateful Memes dataset, at par with the existing SoTA framework while being much more efficient, offering practical advantages in real-world scenarios that rely on fixed decision thresholds. CAMU also achieves the best F1-score of 0.673 on the MultiOFF dataset for offensive meme identification, demonstrating its generalisability. Additional analyses on benign confounders reveal that robust visual grounding and nuanced text representations are crucial for reliable hate and offence detection. We will publicly release CAMU along with the resultant models for further research. Disclaimer: This paper includes references to potentially disturbing, hateful, or offensive content due to the nature of the task. 4 authors · Apr 24, 2025
- Memotion 3: Dataset on Sentiment and Emotion Analysis of Codemixed Hindi-English Memes Memes are the new-age conveyance mechanism for humor on social media sites. Memes often include an image and some text. Memes can be used to promote disinformation or hatred, thus it is crucial to investigate in details. We introduce Memotion 3, a new dataset with 10,000 annotated memes. Unlike other prevalent datasets in the domain, including prior iterations of Memotion, Memotion 3 introduces Hindi-English Codemixed memes while prior works in the area were limited to only the English memes. We describe the Memotion task, the data collection and the dataset creation methodologies. We also provide a baseline for the task. The baseline code and dataset will be made available at https://github.com/Shreyashm16/Memotion-3.0 12 authors · Mar 17, 2023
1 Robust Adaptation of Large Multimodal Models for Retrieval Augmented Hateful Meme Detection Hateful memes have become a significant concern on the Internet, necessitating robust automated detection systems. While LMMs have shown promise in hateful meme detection, they face notable challenges like sub-optimal performance and limited out-of-domain generalization capabilities. Recent studies further reveal the limitations of both SFT and in-context learning when applied to LMMs in this setting. To address these issues, we propose a robust adaptation framework for hateful meme detection that enhances in-domain accuracy and cross-domain generalization while preserving the general vision-language capabilities of LMMs. Experiments on six meme classification datasets show that our approach achieves state-of-the-art performance, outperforming larger agentic systems. Moreover, our method generates higher-quality rationales for explaining hateful content compared to standard SFT, enhancing model interpretability. 5 authors · Feb 18, 2025 1
1 Improving Hateful Meme Detection through Retrieval-Guided Contrastive Learning Hateful memes have emerged as a significant concern on the Internet. Detecting hateful memes requires the system to jointly understand the visual and textual modalities. Our investigation reveals that the embedding space of existing CLIP-based systems lacks sensitivity to subtle differences in memes that are vital for correct hatefulness classification. We propose constructing a hatefulness-aware embedding space through retrieval-guided contrastive training. Our approach achieves state-of-the-art performance on the HatefulMemes dataset with an AUROC of 87.0, outperforming much larger fine-tuned large multimodal models. We demonstrate a retrieval-based hateful memes detection system, which is capable of identifying hatefulness based on data unseen in training. This allows developers to update the hateful memes detection system by simply adding new examples without retraining, a desirable feature for real services in the constantly evolving landscape of hateful memes on the Internet. 5 authors · Nov 14, 2023
- LLM-based Semantic Augmentation for Harmful Content Detection Recent advances in large language models (LLMs) have demonstrated strong performance on simple text classification tasks, frequently under zero-shot settings. However, their efficacy declines when tackling complex social media challenges such as propaganda detection, hateful meme classification, and toxicity identification. Much of the existing work has focused on using LLMs to generate synthetic training data, overlooking the potential of LLM-based text preprocessing and semantic augmentation. In this paper, we introduce an approach that prompts LLMs to clean noisy text and provide context-rich explanations, thereby enhancing training sets without substantial increases in data volume. We systematically evaluate on the SemEval 2024 multi-label Persuasive Meme dataset and further validate on the Google Jigsaw toxic comments and Facebook hateful memes datasets to assess generalizability. Our results reveal that zero-shot LLM classification underperforms on these high-context tasks compared to supervised models. In contrast, integrating LLM-based semantic augmentation yields performance on par with approaches that rely on human-annotated data, at a fraction of the cost. These findings underscore the importance of strategically incorporating LLMs into machine learning (ML) pipeline for social media classification tasks, offering broad implications for combating harmful content online. 4 authors · Apr 21, 2025
3 AdamMeme: Adaptively Probe the Reasoning Capacity of Multimodal Large Language Models on Harmfulness The proliferation of multimodal memes in the social media era demands that multimodal Large Language Models (mLLMs) effectively understand meme harmfulness. Existing benchmarks for assessing mLLMs on harmful meme understanding rely on accuracy-based, model-agnostic evaluations using static datasets. These benchmarks are limited in their ability to provide up-to-date and thorough assessments, as online memes evolve dynamically. To address this, we propose AdamMeme, a flexible, agent-based evaluation framework that adaptively probes the reasoning capabilities of mLLMs in deciphering meme harmfulness. Through multi-agent collaboration, AdamMeme provides comprehensive evaluations by iteratively updating the meme data with challenging samples, thereby exposing specific limitations in how mLLMs interpret harmfulness. Extensive experiments show that our framework systematically reveals the varying performance of different target mLLMs, offering in-depth, fine-grained analyses of model-specific weaknesses. Our code is available at https://github.com/Lbotirx/AdamMeme. 8 authors · Jul 2, 2025 1
- ArMeme: Propagandistic Content in Arabic Memes With the rise of digital communication, memes have become a significant medium for cultural and political expression that is often used to mislead audiences. Identification of such misleading and persuasive multimodal content has become more important among various stakeholders, including social media platforms, policymakers, and the broader society as they often cause harm to individuals, organizations, and/or society. While there has been effort to develop AI-based automatic systems for resource-rich languages (e.g., English), it is relatively little to none for medium to low resource languages. In this study, we focused on developing an Arabic memes dataset with manual annotations of propagandistic content. We annotated ~6K Arabic memes collected from various social media platforms, which is a first resource for Arabic multimodal research. We provide a comprehensive analysis aiming to develop computational tools for their detection. We will make them publicly available for the community. 5 authors · Jun 6, 2024
- Towards Explainable Harmful Meme Detection through Multimodal Debate between Large Language Models The age of social media is flooded with Internet memes, necessitating a clear grasp and effective identification of harmful ones. This task presents a significant challenge due to the implicit meaning embedded in memes, which is not explicitly conveyed through the surface text and image. However, existing harmful meme detection methods do not present readable explanations that unveil such implicit meaning to support their detection decisions. In this paper, we propose an explainable approach to detect harmful memes, achieved through reasoning over conflicting rationales from both harmless and harmful positions. Specifically, inspired by the powerful capacity of Large Language Models (LLMs) on text generation and reasoning, we first elicit multimodal debate between LLMs to generate the explanations derived from the contradictory arguments. Then we propose to fine-tune a small language model as the debate judge for harmfulness inference, to facilitate multimodal fusion between the harmfulness rationales and the intrinsic multimodal information within memes. In this way, our model is empowered to perform dialectical reasoning over intricate and implicit harm-indicative patterns, utilizing multimodal explanations originating from both harmless and harmful arguments. Extensive experiments on three public meme datasets demonstrate that our harmful meme detection approach achieves much better performance than state-of-the-art methods and exhibits a superior capacity for explaining the meme harmfulness of the model predictions. 6 authors · Jan 24, 2024
5 D-HUMOR: Dark Humor Understanding via Multimodal Open-ended Reasoning Dark humor in online memes poses unique challenges due to its reliance on implicit, sensitive, and culturally contextual cues. To address the lack of resources and methods for detecting dark humor in multimodal content, we introduce a novel dataset of 4,379 Reddit memes annotated for dark humor, target category (gender, mental health, violence, race, disability, and other), and a three-level intensity rating (mild, moderate, severe). Building on this resource, we propose a reasoning-augmented framework that first generates structured explanations for each meme using a Large Vision-Language Model (VLM). Through a Role-Reversal Self-Loop, VLM adopts the author's perspective to iteratively refine its explanations, ensuring completeness and alignment. We then extract textual features from both the OCR transcript and the self-refined reasoning via a text encoder, while visual features are obtained using a vision transformer. A Tri-stream Cross-Reasoning Network (TCRNet) fuses these three streams, text, image, and reasoning, via pairwise attention mechanisms, producing a unified representation for classification. Experimental results demonstrate that our approach outperforms strong baselines across three tasks: dark humor detection, target identification, and intensity prediction. The dataset, annotations, and code are released to facilitate further research in multimodal humor understanding and content moderation. Code and Dataset are available at: https://github.com/Sai-Kartheek-Reddy/D-Humor-Dark-Humor-Understanding-via-Multimodal-Open-ended-Reasoning 6 authors · Sep 8, 2025 2
- BiaSWE: An Expert Annotated Dataset for Misogyny Detection in Swedish In this study, we introduce the process for creating BiaSWE, an expert-annotated dataset tailored for misogyny detection in the Swedish language. To address the cultural and linguistic specificity of misogyny in Swedish, we collaborated with experts from the social sciences and humanities. Our interdisciplinary team developed a rigorous annotation process, incorporating both domain knowledge and language expertise, to capture the nuances of misogyny in a Swedish context. This methodology ensures that the dataset is not only culturally relevant but also aligned with broader efforts in bias detection for low-resource languages. The dataset, along with the annotation guidelines, is publicly available for further research. 6 authors · Feb 11, 2025
- Overview of Memotion 3: Sentiment and Emotion Analysis of Codemixed Hinglish Memes Analyzing memes on the internet has emerged as a crucial endeavor due to the impact this multi-modal form of content wields in shaping online discourse. Memes have become a powerful tool for expressing emotions and sentiments, possibly even spreading hate and misinformation, through humor and sarcasm. In this paper, we present the overview of the Memotion 3 shared task, as part of the DeFactify 2 workshop at AAAI-23. The task released an annotated dataset of Hindi-English code-mixed memes based on their Sentiment (Task A), Emotion (Task B), and Emotion intensity (Task C). Each of these is defined as an individual task and the participants are ranked separately for each task. Over 50 teams registered for the shared task and 5 made final submissions to the test set of the Memotion 3 dataset. CLIP, BERT modifications, ViT etc. were the most popular models among the participants along with approaches such as Student-Teacher model, Fusion, and Ensembling. The best final F1 score for Task A is 34.41, Task B is 79.77 and Task C is 59.82. 12 authors · Sep 12, 2023
- MemeGuard: An LLM and VLM-based Framework for Advancing Content Moderation via Meme Intervention In the digital world, memes present a unique challenge for content moderation due to their potential to spread harmful content. Although detection methods have improved, proactive solutions such as intervention are still limited, with current research focusing mostly on text-based content, neglecting the widespread influence of multimodal content like memes. Addressing this gap, we present MemeGuard, a comprehensive framework leveraging Large Language Models (LLMs) and Visual Language Models (VLMs) for meme intervention. MemeGuard harnesses a specially fine-tuned VLM, VLMeme, for meme interpretation, and a multimodal knowledge selection and ranking mechanism (MKS) for distilling relevant knowledge. This knowledge is then employed by a general-purpose LLM to generate contextually appropriate interventions. Another key contribution of this work is the \textbf{Intervening} \textbf{Cyberbullying in Multimodal Memes (ICMM)} dataset, a high-quality, labeled dataset featuring toxic memes and their corresponding human-annotated interventions. We leverage ICMM to test MemeGuard, demonstrating its proficiency in generating relevant and effective responses to toxic memes. 6 authors · Jun 8, 2024
- BCAmirs at SemEval-2024 Task 4: Beyond Words: A Multimodal and Multilingual Exploration of Persuasion in Memes Memes, combining text and images, frequently use metaphors to convey persuasive messages, shaping public opinion. Motivated by this, our team engaged in SemEval-2024 Task 4, a hierarchical multi-label classification task designed to identify rhetorical and psychological persuasion techniques embedded within memes. To tackle this problem, we introduced a caption generation step to assess the modality gap and the impact of additional semantic information from images, which improved our result. Our best model utilizes GPT-4 generated captions alongside meme text to fine-tune RoBERTa as the text encoder and CLIP as the image encoder. It outperforms the baseline by a large margin in all 12 subtasks. In particular, it ranked in top-3 across all languages in Subtask 2a, and top-4 in Subtask 2b, demonstrating quantitatively strong performance. The improvement achieved by the introduced intermediate step is likely attributable to the metaphorical essence of images that challenges visual encoders. This highlights the potential for improving abstract visual semantics encoding. 4 authors · Apr 3, 2024
- MemeArena: Automating Context-Aware Unbiased Evaluation of Harmfulness Understanding for Multimodal Large Language Models The proliferation of memes on social media necessitates the capabilities of multimodal Large Language Models (mLLMs) to effectively understand multimodal harmfulness. Existing evaluation approaches predominantly focus on mLLMs' detection accuracy for binary classification tasks, which often fail to reflect the in-depth interpretive nuance of harmfulness across diverse contexts. In this paper, we propose MemeArena, an agent-based arena-style evaluation framework that provides a context-aware and unbiased assessment for mLLMs' understanding of multimodal harmfulness. Specifically, MemeArena simulates diverse interpretive contexts to formulate evaluation tasks that elicit perspective-specific analyses from mLLMs. By integrating varied viewpoints and reaching consensus among evaluators, it enables fair and unbiased comparisons of mLLMs' abilities to interpret multimodal harmfulness. Extensive experiments demonstrate that our framework effectively reduces the evaluation biases of judge agents, with judgment results closely aligning with human preferences, offering valuable insights into reliable and comprehensive mLLM evaluations in multimodal harmfulness understanding. Our code and data are publicly available at https://github.com/Lbotirx/MemeArena. 6 authors · Oct 31, 2025
- Hateful Memes Challenge: An Enhanced Multimodal Framework Hateful Meme Challenge proposed by Facebook AI has attracted contestants around the world. The challenge focuses on detecting hateful speech in multimodal memes. Various state-of-the-art deep learning models have been applied to this problem and the performance on challenge's leaderboard has also been constantly improved. In this paper, we enhance the hateful detection framework, including utilizing Detectron for feature extraction, exploring different setups of VisualBERT and UNITER models with different loss functions, researching the association between the hateful memes and the sensitive text features, and finally building ensemble method to boost model performance. The AUROC of our fine-tuned VisualBERT, UNITER, and ensemble method achieves 0.765, 0.790, and 0.803 on the challenge's test set, respectively, which beats the baseline models. Our code is available at https://github.com/yatingtian/hateful-meme 4 authors · Dec 20, 2021
- MIMIC: Multimodal Islamophobic Meme Identification and Classification Anti-Muslim hate speech has emerged within memes, characterized by context-dependent and rhetorical messages using text and images that seemingly mimic humor but convey Islamophobic sentiments. This work presents a novel dataset and proposes a classifier based on the Vision-and-Language Transformer (ViLT) specifically tailored to identify anti-Muslim hate within memes by integrating both visual and textual representations. Our model leverages joint modal embeddings between meme images and incorporated text to capture nuanced Islamophobic narratives that are unique to meme culture, providing both high detection accuracy and interoperability. 7 authors · Dec 1, 2024
1 Detecting Hope, Hate, and Emotion in Arabic Textual Speech and Multi-modal Memes Using Large Language Models The rise of social media and online communication platforms has led to the spread of Arabic textual posts and memes as a key form of digital expression. While these contents can be humorous and informative, they are also increasingly being used to spread offensive language and hate speech. Consequently, there is a growing demand for precise analysis of content in Arabic text and memes. This paper explores the potential of large language models to effectively identify hope, hate speech, offensive language, and emotional expressions within such content. We evaluate the performance of base LLMs, fine-tuned LLMs, and pre-trained embedding models. The evaluation is conducted using a dataset of Arabic textual speech and memes proposed in the ArabicNLP MAHED 2025 challenge. The results underscore the capacity of LLMs such as GPT-4o-mini, fine-tuned with Arabic textual speech, and Gemini Flash 2.5, fine-tuned with Arabic memes, to deliver the superior performance. They achieve up to 72.1%, 57.8%, and 79.6% macro F1 scores for tasks 1, 2, and 3, respectively, and secure first place overall in the Mahed 2025 challenge. The proposed solutions offer a more nuanced understanding of both text and memes for accurate and efficient Arabic content moderation systems. 2 authors · Aug 15, 2025
- Towards Comprehensive Detection of Chinese Harmful Memes This paper has been accepted in the NeurIPS 2024 D & B Track. Harmful memes have proliferated on the Chinese Internet, while research on detecting Chinese harmful memes significantly lags behind due to the absence of reliable datasets and effective detectors. To this end, we focus on the comprehensive detection of Chinese harmful memes. We construct ToxiCN MM, the first Chinese harmful meme dataset, which consists of 12,000 samples with fine-grained annotations for various meme types. Additionally, we propose a baseline detector, Multimodal Knowledge Enhancement (MKE), incorporating contextual information of meme content generated by the LLM to enhance the understanding of Chinese memes. During the evaluation phase, we conduct extensive quantitative experiments and qualitative analyses on multiple baselines, including LLMs and our MKE. The experimental results indicate that detecting Chinese harmful memes is challenging for existing models while demonstrating the effectiveness of MKE. The resources for this paper are available at https://github.com/DUT-lujunyu/ToxiCN_MM. 8 authors · Oct 3, 2024
- MuSeD: A Multimodal Spanish Dataset for Sexism Detection in Social Media Videos Sexism is generally defined as prejudice and discrimination based on sex or gender, affecting every sector of society, from social institutions to relationships and individual behavior. Social media platforms amplify the impact of sexism by conveying discriminatory content not only through text but also across multiple modalities, highlighting the critical need for a multimodal approach to the analysis of sexism online. With the rise of social media platforms where users share short videos, sexism is increasingly spreading through video content. Automatically detecting sexism in videos is a challenging task, as it requires analyzing the combination of verbal, audio, and visual elements to identify sexist content. In this study, (1) we introduce MuSeD, a new Multimodal Spanish dataset for Sexism Detection consisting of approx 11 hours of videos extracted from TikTok and BitChute; (2) we propose an innovative annotation framework for analyzing the contribution of textual and multimodal labels in the classification of sexist and non-sexist content; and (3) we evaluate a range of large language models (LLMs) and multimodal LLMs on the task of sexism detection. We find that visual information plays a key role in labeling sexist content for both humans and models. Models effectively detect explicit sexism; however, they struggle with implicit cases, such as stereotypes, instances where annotators also show low agreement. This highlights the inherent difficulty of the task, as identifying implicit sexism depends on the social and cultural context. 7 authors · Apr 15, 2025