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Jan 6

GOAT-Bench: Safety Insights to Large Multimodal Models through Meme-Based Social Abuse

The exponential growth of social media has profoundly transformed how information is created, disseminated, and absorbed, exceeding any precedent in the digital age. Regrettably, this explosion has also spawned a significant increase in the online abuse of memes. Evaluating the negative impact of memes is notably challenging, owing to their often subtle and implicit meanings, which are not directly conveyed through the overt text and imagery. In light of this, large multimodal models (LMMs) have emerged as a focal point of interest due to their remarkable capabilities in handling diverse multimodal tasks. In response to this development, our paper aims to thoroughly examine the capacity of various LMMs (e.g. GPT-4V) to discern and respond to the nuanced aspects of social abuse manifested in memes. We introduce the comprehensive meme benchmark, GOAT-Bench, comprising over 6K varied memes encapsulating themes such as implicit hate speech, sexism, and cyberbullying, etc. Utilizing GOAT-Bench, we delve into the ability of LMMs to accurately assess hatefulness, misogyny, offensiveness, sarcasm, and harmful content. Our extensive experiments across a range of LMMs reveal that current models still exhibit a deficiency in safety awareness, showing insensitivity to various forms of implicit abuse. We posit that this shortfall represents a critical impediment to the realization of safe artificial intelligence. The GOAT-Bench and accompanying resources are publicly accessible at https://goatlmm.github.io/, contributing to ongoing research in this vital field.

  • 5 authors
·
Jan 2, 2024

Detecting and Mitigating Hateful Content in Multimodal Memes with Vision-Language Models

The rapid evolution of social media has provided enhanced communication channels for individuals to create online content, enabling them to express their thoughts and opinions. Multimodal memes, often utilized for playful or humorous expressions with visual and textual elements, are sometimes misused to disseminate hate speech against individuals or groups. While the detection of hateful memes is well-researched, developing effective methods to transform hateful content in memes remains a significant challenge. Leveraging the powerful generation and reasoning capabilities of Vision-Language Models (VLMs), we address the tasks of detecting and mitigating hateful content. This paper presents two key contributions: first, a definition-guided prompting technique for detecting hateful memes, and second, a unified framework for mitigating hateful content in memes, named UnHateMeme, which works by replacing hateful textual and/or visual components. With our definition-guided prompts, VLMs achieve impressive performance on hateful memes detection task. Furthermore, our UnHateMeme framework, integrated with VLMs, demonstrates a strong capability to convert hateful memes into non-hateful forms that meet human-level criteria for hate speech and maintain multimodal coherence between image and text. Through empirical experiments, we show the effectiveness of state-of-the-art pretrained VLMs such as LLaVA, Gemini and GPT-4o on the proposed tasks, providing a comprehensive analysis of their respective strengths and limitations for these tasks. This paper aims to shed light on important applications of VLMs for ensuring safe and respectful online environments.

  • 2 authors
·
Apr 30, 2025

Deciphering Hate: Identifying Hateful Memes and Their Targets

Internet memes have become a powerful means for individuals to express emotions, thoughts, and perspectives on social media. While often considered as a source of humor and entertainment, memes can also disseminate hateful content targeting individuals or communities. Most existing research focuses on the negative aspects of memes in high-resource languages, overlooking the distinctive challenges associated with low-resource languages like Bengali (also known as Bangla). Furthermore, while previous work on Bengali memes has focused on detecting hateful memes, there has been no work on detecting their targeted entities. To bridge this gap and facilitate research in this arena, we introduce a novel multimodal dataset for Bengali, BHM (Bengali Hateful Memes). The dataset consists of 7,148 memes with Bengali as well as code-mixed captions, tailored for two tasks: (i) detecting hateful memes, and (ii) detecting the social entities they target (i.e., Individual, Organization, Community, and Society). To solve these tasks, we propose DORA (Dual cO attention fRAmework), a multimodal deep neural network that systematically extracts the significant modality features from the memes and jointly evaluates them with the modality-specific features to understand the context better. Our experiments show that DORA is generalizable on other low-resource hateful meme datasets and outperforms several state-of-the-art rivaling baselines.

  • 4 authors
·
Mar 16, 2024

MemeTector: Enforcing deep focus for meme detection

Image memes and specifically their widely-known variation image macros, is a special new media type that combines text with images and is used in social media to playfully or subtly express humour, irony, sarcasm and even hate. It is important to accurately retrieve image memes from social media to better capture the cultural and social aspects of online phenomena and detect potential issues (hate-speech, disinformation). Essentially, the background image of an image macro is a regular image easily recognized as such by humans but cumbersome for the machine to do so due to feature map similarity with the complete image macro. Hence, accumulating suitable feature maps in such cases can lead to deep understanding of the notion of image memes. To this end, we propose a methodology, called Visual Part Utilization, that utilizes the visual part of image memes as instances of the regular image class and the initial image memes as instances of the image meme class to force the model to concentrate on the critical parts that characterize an image meme. Additionally, we employ a trainable attention mechanism on top of a standard ViT architecture to enhance the model's ability to focus on these critical parts and make the predictions interpretable. Several training and test scenarios involving web-scraped regular images of controlled text presence are considered for evaluating the model in terms of robustness and accuracy. The findings indicate that light visual part utilization combined with sufficient text presence during training provides the best and most robust model, surpassing state of the art. Source code and dataset are available at https://github.com/mever-team/memetector.

  • 3 authors
·
May 26, 2022

Unsafe Diffusion: On the Generation of Unsafe Images and Hateful Memes From Text-To-Image Models

State-of-the-art Text-to-Image models like Stable Diffusion and DALLEcdot2 are revolutionizing how people generate visual content. At the same time, society has serious concerns about how adversaries can exploit such models to generate unsafe images. In this work, we focus on demystifying the generation of unsafe images and hateful memes from Text-to-Image models. We first construct a typology of unsafe images consisting of five categories (sexually explicit, violent, disturbing, hateful, and political). Then, we assess the proportion of unsafe images generated by four advanced Text-to-Image models using four prompt datasets. We find that these models can generate a substantial percentage of unsafe images; across four models and four prompt datasets, 14.56% of all generated images are unsafe. When comparing the four models, we find different risk levels, with Stable Diffusion being the most prone to generating unsafe content (18.92% of all generated images are unsafe). Given Stable Diffusion's tendency to generate more unsafe content, we evaluate its potential to generate hateful meme variants if exploited by an adversary to attack a specific individual or community. We employ three image editing methods, DreamBooth, Textual Inversion, and SDEdit, which are supported by Stable Diffusion. Our evaluation result shows that 24% of the generated images using DreamBooth are hateful meme variants that present the features of the original hateful meme and the target individual/community; these generated images are comparable to hateful meme variants collected from the real world. Overall, our results demonstrate that the danger of large-scale generation of unsafe images is imminent. We discuss several mitigating measures, such as curating training data, regulating prompts, and implementing safety filters, and encourage better safeguard tools to be developed to prevent unsafe generation.

  • 6 authors
·
May 23, 2023

CAMU: Context Augmentation for Meme Understanding

Social media memes are a challenging domain for hate detection because they intertwine visual and textual cues into culturally nuanced messages. We introduce a novel framework, CAMU, which leverages large vision-language models to generate more descriptive captions, a caption-scoring neural network to emphasise hate-relevant content, and parameter-efficient fine-tuning of CLIP's text encoder for an improved multimodal understanding of memes. Experiments on publicly available hateful meme datasets show that simple projection layer fine-tuning yields modest gains, whereas selectively tuning deeper text encoder layers significantly boosts performance on all evaluation metrics. Moreover, our approach attains high accuracy (0.807) and F1-score (0.806) on the Hateful Memes dataset, at par with the existing SoTA framework while being much more efficient, offering practical advantages in real-world scenarios that rely on fixed decision thresholds. CAMU also achieves the best F1-score of 0.673 on the MultiOFF dataset for offensive meme identification, demonstrating its generalisability. Additional analyses on benign confounders reveal that robust visual grounding and nuanced text representations are crucial for reliable hate and offence detection. We will publicly release CAMU along with the resultant models for further research. Disclaimer: This paper includes references to potentially disturbing, hateful, or offensive content due to the nature of the task.

  • 4 authors
·
Apr 24, 2025

Towards Explainable Harmful Meme Detection through Multimodal Debate between Large Language Models

The age of social media is flooded with Internet memes, necessitating a clear grasp and effective identification of harmful ones. This task presents a significant challenge due to the implicit meaning embedded in memes, which is not explicitly conveyed through the surface text and image. However, existing harmful meme detection methods do not present readable explanations that unveil such implicit meaning to support their detection decisions. In this paper, we propose an explainable approach to detect harmful memes, achieved through reasoning over conflicting rationales from both harmless and harmful positions. Specifically, inspired by the powerful capacity of Large Language Models (LLMs) on text generation and reasoning, we first elicit multimodal debate between LLMs to generate the explanations derived from the contradictory arguments. Then we propose to fine-tune a small language model as the debate judge for harmfulness inference, to facilitate multimodal fusion between the harmfulness rationales and the intrinsic multimodal information within memes. In this way, our model is empowered to perform dialectical reasoning over intricate and implicit harm-indicative patterns, utilizing multimodal explanations originating from both harmless and harmful arguments. Extensive experiments on three public meme datasets demonstrate that our harmful meme detection approach achieves much better performance than state-of-the-art methods and exhibits a superior capacity for explaining the meme harmfulness of the model predictions.

  • 6 authors
·
Jan 24, 2024

D-HUMOR: Dark Humor Understanding via Multimodal Open-ended Reasoning

Dark humor in online memes poses unique challenges due to its reliance on implicit, sensitive, and culturally contextual cues. To address the lack of resources and methods for detecting dark humor in multimodal content, we introduce a novel dataset of 4,379 Reddit memes annotated for dark humor, target category (gender, mental health, violence, race, disability, and other), and a three-level intensity rating (mild, moderate, severe). Building on this resource, we propose a reasoning-augmented framework that first generates structured explanations for each meme using a Large Vision-Language Model (VLM). Through a Role-Reversal Self-Loop, VLM adopts the author's perspective to iteratively refine its explanations, ensuring completeness and alignment. We then extract textual features from both the OCR transcript and the self-refined reasoning via a text encoder, while visual features are obtained using a vision transformer. A Tri-stream Cross-Reasoning Network (TCRNet) fuses these three streams, text, image, and reasoning, via pairwise attention mechanisms, producing a unified representation for classification. Experimental results demonstrate that our approach outperforms strong baselines across three tasks: dark humor detection, target identification, and intensity prediction. The dataset, annotations, and code are released to facilitate further research in multimodal humor understanding and content moderation. Code and Dataset are available at: https://github.com/Sai-Kartheek-Reddy/D-Humor-Dark-Humor-Understanding-via-Multimodal-Open-ended-Reasoning

  • 6 authors
·
Sep 8, 2025 2

MuSeD: A Multimodal Spanish Dataset for Sexism Detection in Social Media Videos

Sexism is generally defined as prejudice and discrimination based on sex or gender, affecting every sector of society, from social institutions to relationships and individual behavior. Social media platforms amplify the impact of sexism by conveying discriminatory content not only through text but also across multiple modalities, highlighting the critical need for a multimodal approach to the analysis of sexism online. With the rise of social media platforms where users share short videos, sexism is increasingly spreading through video content. Automatically detecting sexism in videos is a challenging task, as it requires analyzing the combination of verbal, audio, and visual elements to identify sexist content. In this study, (1) we introduce MuSeD, a new Multimodal Spanish dataset for Sexism Detection consisting of approx 11 hours of videos extracted from TikTok and BitChute; (2) we propose an innovative annotation framework for analyzing the contribution of textual and multimodal labels in the classification of sexist and non-sexist content; and (3) we evaluate a range of large language models (LLMs) and multimodal LLMs on the task of sexism detection. We find that visual information plays a key role in labeling sexist content for both humans and models. Models effectively detect explicit sexism; however, they struggle with implicit cases, such as stereotypes, instances where annotators also show low agreement. This highlights the inherent difficulty of the task, as identifying implicit sexism depends on the social and cultural context.

  • 7 authors
·
Apr 15, 2025