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Jan 8

Beyond Aesthetics: Cultural Competence in Text-to-Image Models

Text-to-Image (T2I) models are being increasingly adopted in diverse global communities where they create visual representations of their unique cultures. Current T2I benchmarks primarily focus on faithfulness, aesthetics, and realism of generated images, overlooking the critical dimension of cultural competence. In this work, we introduce a framework to evaluate cultural competence of T2I models along two crucial dimensions: cultural awareness and cultural diversity, and present a scalable approach using a combination of structured knowledge bases and large language models to build a large dataset of cultural artifacts to enable this evaluation. In particular, we apply this approach to build CUBE (CUltural BEnchmark for Text-to-Image models), a first-of-its-kind benchmark to evaluate cultural competence of T2I models. CUBE covers cultural artifacts associated with 8 countries across different geo-cultural regions and along 3 concepts: cuisine, landmarks, and art. CUBE consists of 1) CUBE-1K, a set of high-quality prompts that enable the evaluation of cultural awareness, and 2) CUBE-CSpace, a larger dataset of cultural artifacts that serves as grounding to evaluate cultural diversity. We also introduce cultural diversity as a novel T2I evaluation component, leveraging quality-weighted Vendi score. Our evaluations reveal significant gaps in the cultural awareness of existing models across countries and provide valuable insights into the cultural diversity of T2I outputs for under-specified prompts. Our methodology is extendable to other cultural regions and concepts, and can facilitate the development of T2I models that better cater to the global population.

  • 8 authors
·
Jul 9, 2024

Toward Socially Aware Vision-Language Models: Evaluating Cultural Competence Through Multimodal Story Generation

As Vision-Language Models (VLMs) achieve widespread deployment across diverse cultural contexts, ensuring their cultural competence becomes critical for responsible AI systems. While prior work has evaluated cultural awareness in text-only models and VLM object recognition tasks, no research has systematically assessed how VLMs adapt outputs when cultural identity cues are embedded in both textual prompts and visual inputs during generative tasks. We present the first comprehensive evaluation of VLM cultural competence through multimodal story generation, developing a novel multimodal framework that perturbs cultural identity and evaluates 5 contemporary VLMs on a downstream task: story generation. Our analysis reveals significant cultural adaptation capabilities, with rich culturally-specific vocabulary spanning names, familial terms, and geographic markers. However, we uncover concerning limitations: cultural competence varies dramatically across architectures, some models exhibit inverse cultural alignment, and automated metrics show architectural bias contradicting human assessments. Cross-modal evaluation shows that culturally distinct outputs are indeed detectable through visual-semantic similarity (28.7% within-nationality vs. 0.2% cross-nationality recall), yet visual-cultural understanding remains limited. In essence, we establish the promise and challenges of cultural competence in multimodal AI. We publicly release our codebase and data: https://github.com/ArkaMukherjee0/mmCultural

  • 2 authors
·
Aug 22, 2025

DIWALI - Diversity and Inclusivity aWare cuLture specific Items for India: Dataset and Assessment of LLMs for Cultural Text Adaptation in Indian Context

Large language models (LLMs) are widely used in various tasks and applications. However, despite their wide capabilities, they are shown to lack cultural alignment ryan-etal-2024-unintended, alkhamissi-etal-2024-investigating and produce biased generations naous-etal-2024-beer due to a lack of cultural knowledge and competence. Evaluation of LLMs for cultural awareness and alignment is particularly challenging due to the lack of proper evaluation metrics and unavailability of culturally grounded datasets representing the vast complexity of cultures at the regional and sub-regional levels. Existing datasets for culture specific items (CSIs) focus primarily on concepts at the regional level and may contain false positives. To address this issue, we introduce a novel CSI dataset for Indian culture, belonging to 17 cultural facets. The dataset comprises sim8k cultural concepts from 36 sub-regions. To measure the cultural competence of LLMs on a cultural text adaptation task, we evaluate the adaptations using the CSIs created, LLM as Judge, and human evaluations from diverse socio-demographic region. Furthermore, we perform quantitative analysis demonstrating selective sub-regional coverage and surface-level adaptations across all considered LLMs. Our dataset is available here: https://huggingface.co/datasets/nlip/DIWALI{https://huggingface.co/datasets/nlip/DIWALI}, project webpage\href{https://nlip-lab.github.io/nlip/publications/diwali/{https://nlip-lab.github.io/nlip/publications/diwali/}}, and our codebase with model outputs can be found here: https://github.com/pramitsahoo/culture-evaluation{https://github.com/pramitsahoo/culture-evaluation}.

  • 3 authors
·
Sep 22, 2025 2

PalmX 2025: The First Shared Task on Benchmarking LLMs on Arabic and Islamic Culture

Large Language Models (LLMs) inherently reflect the vast data distributions they encounter during their pre-training phase. As this data is predominantly sourced from the web, there is a high chance it will be skewed towards high-resourced languages and cultures, such as those of the West. Consequently, LLMs often exhibit a diminished understanding of certain communities, a gap that is particularly evident in their knowledge of Arabic and Islamic cultures. This issue becomes even more pronounced with increasingly under-represented topics. To address this critical challenge, we introduce PalmX 2025, the first shared task designed to benchmark the cultural competence of LLMs in these specific domains. The task is composed of two subtasks featuring multiple-choice questions (MCQs) in Modern Standard Arabic (MSA): General Arabic Culture and General Islamic Culture. These subtasks cover a wide range of topics, including traditions, food, history, religious practices, and language expressions from across 22 Arab countries. The initiative drew considerable interest, with 26 teams registering for Subtask 1 and 19 for Subtask 2, culminating in nine and six valid submissions, respectively. Our findings reveal that task-specific fine-tuning substantially boosts performance over baseline models. The top-performing systems achieved an accuracy of 72.15% on cultural questions and 84.22% on Islamic knowledge. Parameter-efficient fine-tuning emerged as the predominant and most effective approach among participants, while the utility of data augmentation was found to be domain-dependent.

  • 6 authors
·
Sep 2, 2025

KAHANI: Culturally-Nuanced Visual Storytelling Pipeline for Non-Western Cultures

Large Language Models (LLMs) and Text-To-Image (T2I) models have demonstrated the ability to generate compelling text and visual stories. However, their outputs are predominantly aligned with the sensibilities of the Global North, often resulting in an outsider's gaze on other cultures. As a result, non-Western communities have to put extra effort into generating culturally specific stories. To address this challenge, we developed a visual storytelling pipeline called KAHANI that generates culturally grounded visual stories for non-Western cultures. Our pipeline leverages off-the-shelf models GPT-4 Turbo and Stable Diffusion XL (SDXL). By using Chain of Thought (CoT) and T2I prompting techniques, we capture the cultural context from user's prompt and generate vivid descriptions of the characters and scene compositions. To evaluate the effectiveness of KAHANI, we conducted a comparative user study with ChatGPT-4 (with DALL-E3) in which participants from different regions of India compared the cultural relevance of stories generated by the two tools. Results from the qualitative and quantitative analysis performed on the user study showed that KAHANI was able to capture and incorporate more Culturally Specific Items (CSIs) compared to ChatGPT-4. In terms of both its cultural competence and visual story generation quality, our pipeline outperformed ChatGPT-4 in 27 out of the 36 comparisons.

  • 9 authors
·
Oct 25, 2024

TransBench: Benchmarking Machine Translation for Industrial-Scale Applications

Machine translation (MT) has become indispensable for cross-border communication in globalized industries like e-commerce, finance, and legal services, with recent advancements in large language models (LLMs) significantly enhancing translation quality. However, applying general-purpose MT models to industrial scenarios reveals critical limitations due to domain-specific terminology, cultural nuances, and stylistic conventions absent in generic benchmarks. Existing evaluation frameworks inadequately assess performance in specialized contexts, creating a gap between academic benchmarks and real-world efficacy. To address this, we propose a three-level translation capability framework: (1) Basic Linguistic Competence, (2) Domain-Specific Proficiency, and (3) Cultural Adaptation, emphasizing the need for holistic evaluation across these dimensions. We introduce TransBench, a benchmark tailored for industrial MT, initially targeting international e-commerce with 17,000 professionally translated sentences spanning 4 main scenarios and 33 language pairs. TransBench integrates traditional metrics (BLEU, TER) with Marco-MOS, a domain-specific evaluation model, and provides guidelines for reproducible benchmark construction. Our contributions include: (1) a structured framework for industrial MT evaluation, (2) the first publicly available benchmark for e-commerce translation, (3) novel metrics probing multi-level translation quality, and (4) open-sourced evaluation tools. This work bridges the evaluation gap, enabling researchers and practitioners to systematically assess and enhance MT systems for industry-specific needs.

  • 16 authors
·
May 20, 2025

Measuring Hong Kong Massive Multi-Task Language Understanding

Multilingual understanding is crucial for the cross-cultural applicability of Large Language Models (LLMs). However, evaluation benchmarks designed for Hong Kong's unique linguistic landscape, which combines Traditional Chinese script with Cantonese as the spoken form and its cultural context, remain underdeveloped. To address this gap, we introduce HKMMLU, a multi-task language understanding benchmark that evaluates Hong Kong's linguistic competence and socio-cultural knowledge. The HKMMLU includes 26,698 multi-choice questions across 66 subjects, organized into four categories: Science, Technology, Engineering, and Mathematics (STEM), Social Sciences, Humanities, and Other. To evaluate the multilingual understanding ability of LLMs, 90,550 Mandarin-Cantonese translation tasks were additionally included. We conduct comprehensive experiments on GPT-4o, Claude 3.7 Sonnet, and 18 open-source LLMs of varying sizes on HKMMLU. The results show that the best-performing model, DeepSeek-V3, struggles to achieve an accuracy of 75\%, significantly lower than that of MMLU and CMMLU. This performance gap highlights the need to improve LLMs' capabilities in Hong Kong-specific language and knowledge domains. Furthermore, we investigate how question language, model size, prompting strategies, and question and reasoning token lengths affect model performance. We anticipate that HKMMLU will significantly advance the development of LLMs in multilingual and cross-cultural contexts, thereby enabling broader and more impactful applications.

  • 9 authors
·
May 4, 2025